VISION GROWTH HOLDINGS LIMITED

A JOINT VENTURE WITH MEGA CONGLOMERATE PRIVATE LIMITED, OWNERSHIP OF VGHL BRINGS WITH IT OUR SPONSOR AND MANAGEMENT EQUITY IN HALEEB FOODS LTD, ONE OF THE LARGEST DAIRY COMPANY'S IN PAKISTAN.

ABOUT HALEEB FOODS LIMITED

OVER THE YEARS, HALEEB FOODS LIMITED (HFL) HAS BECOME A POPULAR FEATURE OF FAMILY LIFE THROUGHOUT PAKISTAN. THE FIRST PRODUCT LAUNCHED TO THE MANY BY HFL WAS HALEEB MILK AND TODAY HFL HAS EXPANDED ITS BUSINESS TO INCLUDE DAIRY QUEEN, TEA MAX, JUST FRUIT, TROPICO, FUN MILK, AND OTHER DAIRY PRODUCTS TO ITS PRODUCTION AND PACKAGING LINES. HFL HAS THE PECULIARITY OF BEING THE FIRST COMPANY IN PAKISTAN TO USE TETRA PAK’S NOVEL PACKAGING FORMATS, TETRA BRICK ASEPTIC (TBA) AND TETRA FINO ASEPTIC (TFA). APART FROM ITS EXTENSIVE NATIONWIDE DISTRIBUTION NETWORK, COVERING BOTH URBAN AND SEMI URBAN AREAS, HALEEB FOODS IS ALSO SERVING INTERNATIONAL MARKETS IN CENTRAL ASIA, MIDDLE EAST, AUSTRALIA AND EUROPE.

AFTER BEING ACQUIRED IN LATE 2009 BY VGHL THE COMPANY’S MANAGEMENT WAS REPLACED. THE NEW MANAGEMENT LED TO ONE OF THE MOST REMARKABLE TURNAROUNDS IN THE CONTEMPORARY CORPORATE PAKISTAN- A MILESTONE ACHIEVED BY EXECUTING A HIGHLY COMPREHENSIVE PLOTTED STRATEGY. WITH A KEEN FOCUS ON IMPROVING THE COMPANY’S TOP LINE AS WELL AS THE BOTTOM LINE THE COMPANY IMPROVED ITS PROFITABILITY AND FOCUSED ON INNOVATION AND LAUNCH OF NEW BRANDS. MOREOVER WITH THE BRANDS BEING RENOVATED HFL HAS PROUDLY DEVELOPED A PLATFORM TO BOUNCE BACK AND REACH OUT TO THE CONSUMER WHILE SECURING THEIR TRUST AND HAPPINESS.